GameStop tags 30th Anniversary UPC at $399.99, over double the $179.99 MSRP
Polygon reports the Nov. 6 Ultra Premium Collection carries a $179.99 MSRP, but GameStop has listed it at $399.99 and Target's price is tipped to be $249.99. Resale is already projected near $715, with scalpers and bots expected.
The markup is coming from retailers and their distributors now, not just resellers; a major chain pricing a sealed box over 100% above MSRP is a shift worth noting. The $715 resale figure is a projection, not a traded price, so treat it as noise until boxes actually sell. Expect online drops to be botted; in-store queues are the realistic shot.
Our read, from the people who buy and sell these cards. Opinion, not financial advice.
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Polygon 'Pokémon' 30th Anniversary's Biggest TCG Release Is Already A Confirmed Nightmare Published Oct 8, 2026Figures are as reported by the source; we haven't verified the sale ourselves.