Target's 30th anniversary Pokémon drop draws long lines, angry parents
Target's Sept. 27 Pokémon 30th anniversary event handed out tins and a Mewtwo promo to early arrivals, but lines swelled and many families left with nothing. Some parents had expected a family-focused day because of leaked internal messaging, according to Polygon.
The demand is real, but so is the noise: Polygon's reporter walked into a quieter Target after the event started and bought the full collection, so 'sold out everywhere' claims deserve scepticism. Stock and rules varied store to store. Expect the Mewtwo promo to hit the secondary market in volume, and watch how Best Buy handles its own anniversary event.
Our read, from the people who buy and sell these cards. Opinion, not financial advice.
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Polygon Target's Pokémon 30th Anniversary Event Leaves Parents Angry and Confused Published Sep 28, 2026Figures are as reported by the source; we haven't verified the sale ourselves.